How to Monetize a Blog With Email Marketing

Victoria Watson
Full-Time Blogger

Now more than ever, folks are out there looking for new ways to earn a buck. In fact, if you’re here, you’re almost definitely one such individual. Job hunting sucks. Working for someone else feels like selling yourself short.

You’ve seen tons of ads screaming at you about how easy it is to make money online, to start your own business, and to be your own boss. And while it might not be as quick and easy as the advertisers tell you, there’s actually a lot of money to be made with blogging and email marketing.

All you have to do to make money with a blog is fill it up with links to cool products and then help sell those products. Sounds simple, right?

OK, we’re not crazy. This can be a somewhat complicated challenge. But there are time-tested methods and amazing tricks to creating a blog and monetizing it using strategies like email marketing. If you put your head down and work diligently (and have a lot of patience), you can replace your ENTIRE income with money made through email marketing and blogging.


How Many Views Do You Need to Monetize a Blog?

The short answer is: a lot.

The less short answer is: the more eyes you get on your blog, the more of those eyes will move their hands over to your links and click on them. Once they do that, you’ve got them right where you want them.

However, the way you monetize your blog makes a big difference. Google AdSense pays you passively as you rack up page views, but the payout is minuscule. We’re talking fractions of pennies per viewer. At roughly $0.008 cents per page view, you’d need well over 12 million hits to make $100,000.

Breaking Down Some Numbers

Doing a little more math, say instead you get 100,000 viewers a month across all of the pages on your blog. Let’s say you’re achieving an attainable 4% click-through rate off of that traffic. That’s 4,000 clicks to your affiliate links!

Let’s say 2% of those clicks converted and purchased the product, and each sale is worth $100. That’s a very reasonable commission / profit margin. Even with these conservative metrics, you’re walking away with $8,000 per month with almost no overhead costs of your own. WOW!

How to Improve Those Numbers

Play with the numbers and see for yourself. If you can earn higher average commissions or profits, then you can make even more by attracting fewer readers. Search for affiliate products that have higher payouts. Or, create an information product of your own, and you can keep the proceeds of the entire sale instead of just a percentage.

The right number for you will depend on your products or services, your ability to create valuable content, and your ability to create an email list to keep those customers coming back.


How Do I Monetize my Blog?

Even in a day and age where there is so much distrust in advertising and awareness about spam, email marketing can give your sales serious boosts in ways that social media marketing and AdSense can’t (or cost a lot more to employ).

There are a few ways to monetize your blog, but your best results will come from high-commission affiliate marketing and keeping those customers around by building a robust email list.

Steps to Monetizing Your Blog

  1. Create a blog and decide on products and services to sell
  2. Join affiliate programs selling the products in your market
  3. Write valuable, buyer-centric blog posts that put those links in front of your readers
  4. Drive as many relevant viewers to your blog as you possibly can

There are tons of free materials and online courses that can help you wade in the waters of affiliate blogging. But at the end of the day, all you’re doing is creating a website that makes money referring sales to other peoples’ businesses.


How Do You Monetize Email Marketing?

Creating valuable email content is a surefire way of retaining customers and driving them right back to your site. Done right, your emails are a product of your very own that you offer up for free to entice prospects to come and buy from your affiliate links.

Remember, valuable and buyer-centric blog posts are the ones that will generate traffic that clicks on your links. Having a free product to offer via email like a newsletter or e-book is a fantastic way to capture email addresses.

Key Components of Monetizing Your Email Marketing

  1. Pick one of many email marketing automation services like Constant Contact.
  2. Create valuable free content and email your list regularly.
  3. Use calls-to-action to drive readers to related content on your blog or directly to your affiliate links.
  4. Make sure to avoid “spammy” or overly salesy calls to action in your email like “Buy Now” or “Click Here.” Let the blog post sell the product. The email content should compel the reader to visit your site.
  5. Also, make sure to follow proper email marketing guidelines to avoid getting sent to the spam folder.

Using Constant Contact to Automate Your Emails

Constant Contact is a low-cost, easy-to-use automation tool for all things email marketing. It will help you create beautiful and professional-looking emails even if you’ve never written a marketing message before. There are lots of solutions out there that offer similar services, but there are some key advantages to Constant Contact

Constant Contact – The Pros

  • FREE 60-day trial for U.S. and Canadian customers, with NO credit card required (one of the best trials you can find with autoresponders)
  • Support team will reach out multiple times during trial period to answer any questions
  • Easy and powerful email creation interface loaded with cool options and features
  • 100+ beautiful email templates to choose from, including a “Brand Your Email Feature” that allows you to create a personalized email template in seconds based on the images and colors of your website
  • A wide variety of supported email types including autoresponders and basic automations, recurring newsletters, A/B testing, event registrations, coupons, surveys and polls
  • Automation is crucial, so Constant Contact featured powerful technology for autoresponders and abandoned cart campaigns. They also offer automations based on contact triggers (e.g. email opens, clicks).
  • Detailed analytics for insights where you can track open, click reports, spam, bounce and unsubscribe rates. You also get click heat maps, and some useful overview reports such as open and click trends, opens by device, and most successful subject line. You can also compare campaigns.
  • Easy-to-manage subscriber lists, with the ability to categorize for future segmented marketing; you can even import your lists from other services
  • Easy list building with tons of neat options: email sign-up forms for your website, a Facebook app that allows you to let people join through an email opt-in form, add contacts from your tablet with a few taps at in person events, text-to-join capabilities.
  • Spam and design testing will allow you to preview your email on various platforms and find any errors for you

Constant Contact – The Cons

No email autoresponder is perfect, and Constant Contact is no exception. Here are the two biggest drawbacks I’ve seen:

  • Many features mean there is a lot to learn in order to make full use of the platform. But this is a good problem to have, and you can always start with just the basics and work your way up to more advanced features later on.
  • Not many industry-specific design templates. The 100+ mobile-responsive templates are beautiful, highly professional and modern-looking, and they would work for a variety of industries. So, if you’re looking for something really specific, this might not be the best template library for you.

How Much Can I Earn From Email Marketing?

Email marketing is a business where you get out of it what you’re willing to put it into it. To become a truly successful email marketer, you have to write an email at least once a week.

You have to pay close attention to which email works and which one doesn’t. Analytics features in your email marketing software make this a breeze, especially with a user-friendly interface like Constant Contact.

The best way to monetize your email marketing is by joining high-commission affiliate programs and using your email list to sell those products. But remember, your email itself should be a free product to draw customers in, offer them something valuable, and give them a reason to trust you.

Some More Numbers

Assume you work really hard and ultimately add 10,000 people to your list (which is perfectly achievable). If you create great email content that drives 5% of recipients to your blog, then you’re putting 500 carefully targeted and motivated buyers on your blog who might not have otherwise visited your site today.

Let’s say now that you convert 5% of those motivated buyers on a high-commission affiliate program that pays as much as $350 per sale. 25 buyers * 350 = $8,750 from a SINGLE marketing email and blog post. Are you excited yet?!


Successfully Monetizing Your Campaign

There are several critical components to a strong, high-revenue campaign. However, no matter what your product or service happens to be, the one truth across all industries is that valuable content sells. Your marketing emails have to target the right audience, convey the right message, and send the most motivated buyers to the right place to buy from you.

The $8,750 scenario described above is attainable if you put the hard work in. But you won’t see those sorts of returns overnight. Even building a list of 10,000 emails will take you a good deal of time and effort. That’s why automation is critical to your success.

Constant Contact makes managing an email list of this size easy even for the non-technical user who’s still learning the ropes of making money online. The one single most important part of monetizing a blog with email marketing is delivering high-quality, ultra-valuable material to a list of well-targeted buyers.


Disclosure: Some of the links in this post are affiliate links. If you go through them to make a purchase, I will earn a commission (at no additional cost to you), which compensates for my time spent to compile this information. The decision is yours, and whether or not you decide to buy something is completely up to you.

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